Arsenal Football Club is delighted to announce a new partnership with Athletic Brewing Co., a leading non-alcoholic beer brand.
Starting this August, Athletic’s award-winning Run Wild IPA will be available throughout Emirates Stadium for all men’s and women’s matches.
This partnership marks a significant milestone for Athletic as they continue to grow their footprint in the UK.
“Arsenal is an institution synonymous with not just English football, but the sport on a global stage,” said Bill Shufelt, Co-Founder and CEO of Athletic.
As part of the partnership, cans of Run Wild IPA will be available throughout the stadium, as well as on draught at the club level.
Athletic will also invest in a marketing campaign featuring Arsenal players, and will run a series of promotions, including in-stadium sampling activations, social media giveaways, and VIP supporter experiences.
“I’m so pleased to welcome Athletic to our family,” said Juliet Slot, Arsenal’s Chief Commercial Officer.
“We’re all focused on moving forward after record-breaking seasons for both our men’s and women’s teams in 2023/24,” Slot added.
“New partners like Athletic are vital in supporting our growth so we can continue to invest in our teams and compete for major trophies,” Slot continued.
“Our supporters remain at the heart of this journey, and with more matches coming to Emirates Stadium this season for both teams, we’re excited to work with Athletic to enhance our matchday offer with their brilliant non-alcoholic beer,” Slot concluded.
Credit: arsenal.com
